In October 2024, the ReAct Now communication solution was introduced at the EDEKA Appel supermarket in Ellerbek. The integration on the existing PDT devices and the installation of a sound solution improve both efficiency and the shopping experience.
At the end of October 2024, EDEKA Appel in Ellerbek implemented a comprehensive solution to optimise its processes and the shopping atmosphere. With the ReAct Now communication solution, integration on PDT devices and a harmonious sound solution, the supermarket is setting new standards.
The ReAct Now communication app has been integrated directly onto the portable data terminals (PDT) already in use in the supermarket. This allows employees to use the devices for communication and task coordination in addition to traditional tasks such as goods inspection or warehouse management. This reduces the need to use additional devices and makes processes more efficient.
In addition, the installation of the ReAct Now instore radio sound solution creates a pleasant atmosphere throughout the supermarket. The targeted background music masks distracting background noise and increases customers' sense of well-being. Studies show that a suitable soundscape can extend the time spent in the supermarket and have a positive influence on the shopping experience.
With the combination of smart technology and acoustic ambience, EDEKA Appel demonstrates how modern solutions can not only increase efficiency, but also enhance customer satisfaction. The supermarket is thus taking a further step towards future-orientated local supply.
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