The new EDEKA Özen supermarket in Tornesch opened its doors in mid-September 2024. With the introduction of the ReAct Now communication platform, a connection to the TOMRA reverse vending machines and a multi-zone sound solution, the supermarket has opted for modern technology.
The EDEKA Özen supermarket at Lüttensee in Tornesch, managed by founder Cihan Özen, celebrated its grand opening in mid-September 2024. With the installation of the ReAct Now communication solution, the supermarket has placed a clear focus on efficient processes and a pleasant shopping experience.
An additional benefit of the new communication platform is the connection to the existing TOMRA reverse vending machines. This integration enables staff to be informed in real time about the fill level of the machines so that they can intervene in good time. This ensures that the service for customers when returning empties remains smooth at all times.
Another special feature of the new supermarket is the multi-zone sound solution, which provides harmonised background music in different areas. Customised music creates a pleasant shopping atmosphere that enhances customers’ sense of well-being. Studies show that the right soundscape has a positive influence on the perception of the shopping experience.
The ReAct Now platform enables efficient communication within the team thanks to a clear allocation of roles and tasks. Tasks are automatically forwarded to the right employees, which reduces response times and optimises internal processes. The platform also provides valuable insights to continuously improve the organisation.
With the new opening, Cihan Özen demonstrates how customer proximity and technological innovation can be successfully combined. The supermarket combines modern technology with the aim of offering its customers an outstanding shopping experience.
Bringing wow to your shop floor communication.
