19.3.2025

ReAct Now communication and sound solution at Edeka Appel in Rellingen

Edeka Appel once again relies on smart technology from ReAct Now: In mid-March 2025, the second location in Rellingen was equipped with a comprehensive solution for employee communication and sound design.

Edeka Appel has equipped its second supermarket in Rellingen with a modern overall ReAct Now solution. The installation took place in mid-March 2020 and comprises both the call-to-action communication solution including PDT integration and a ReAct Now instore radio for sound design on the sales floor.

With the new communication structure – consisting of mobile devices, clear task distribution and intelligent interfaces – ReAct Now ensures more efficient processes and targeted collaboration between employees. The integration of PDT devices in particular enables end-to-end information networking between the warehouse, sales floor and checkout, while the ReAct Now Instore Radio ensures a relaxed shopping atmosphere. Targeted acoustic control increases the quality of the shopping experience and enhances it emotionally – a combination of efficiency and customer focus that is increasingly in demand in modern retail.

With its renewed decision in favour of ReAct Now, Edeka Appel shows that digital communication and targeted sound management are now standard in successful retail.