17.12.2024

Elli Mastholte focuses on digital innovation with ReAct Now

In December 2024, the Elli supermarket in Mastholte further digitalised and optimised its processes by installing the ReAct Now communication solution and integrating the TOMRA system.

The Elli supermarket in Mastholte, known for its commitment to regionality and quality, has significantly modernised its communication infrastructure by installing the ReAct Now platform. The innovative solution, which not only improves internal communication but also the efficiency of processes, was implemented in mid-December 2024.

A particular focus is on the integration of the TOMRA reverse vending system. TOMRA is a leading global provider of reverse vending machines that offer an automated method for returning, sorting and collecting used beverage containers. This technology enables bottles and cans to be recycled efficiently, helping to conserve valuable resources.

By connecting to the ReAct platform, employees are informed discreetly and in real time even before the machine is completely full and can no longer accept empties. This ensures a smooth process and a better shopping experience for customers.

The ReAct Now platform supports role- and competence-based communication, which enables tasks and information to be transferred efficiently to the responsible employees. This leads to shorter response times and clear communication within the team. The automated processes also generate valuable data that can be used to optimise store processes.

The Elli supermarket in Mastholte remains true to its philosophy: by working with regional producers and integrating modern technologies, it not only improves quality but also guarantees first-class customer service.

Visit the Elli supermarket in Mastholte and experience how digitalisation and tradition go hand in hand.