Since the end of November 2024, a multi-zone sound solution at EDEKA Stiegler in Mutterstadt has provided a customised acoustic ambience that optimises the customer's shopping experience.
At the end of November 2024, a multi-zone sound solution was implemented at EDEKA Stiegler in Mutterstadt, which plays customised music in different areas of the store. This technology creates a pleasant and purposeful atmosphere that has a positive effect on the shopping experience.
The innovative solution allows each area of the supermarket to be played individually - be it soothing music in the fruit and vegetable section or more dynamic sounds in the drinks department. This not only creates a harmonious overall picture, but also provides targeted support for the supermarket's brand message. Studies show that a suitable soundscape increases customers' sense of well-being and increases the time they spend in the supermarket.
The multi-zone sound solution is controlled centrally via the ReAct instore radio technology. This makes it possible to flexibly adapt music to different times of day, customer groups or promotions. This means that the acoustic design of the supermarket can be optimised at any time to meet the needs of customers.
With this investment, EDEKA Stiegler is emphasising its claim to offer customers not only quality and choice, but also to create a pleasant and modern shopping experience.
Bringing wow to your shop floor communication.
