11.12.2024

EDEKA Schubert auf dem Papenberg: feel-good atmosphere thanks to instore radio

In December 2024, a standardised sound solution was introduced at the EDEKA Schubert supermarket in Waren (Müritz), which noticeably enriches the shopping experience.

The EDEKA Schubert auf dem Papenberg supermarket in Waren (Müritz) has been providing a relaxed shopping atmosphere with a new sound solution since December 2024. Based on ReAct instore radio technology, the solution creates an acoustic environment that promotes the well-being of customers.

The subtly designed soundscapes have a pleasant effect and mask disturbing noises in the supermarket. Unlike conventional supermarket music, which is often perceived as disturbing, the harmonious sounds invite customers to linger. Studies show that such sound solutions can extend the length of stay and increase sales in individual departments by up to 17%.

The simple, centralised control system allows the music to be flexibly adapted to different times of day or promotions, which means that the sound solution also contributes to branding. With this investment, EDEKA Schubert is emphasising its claim to offer customers a relaxed and pleasant shopping experience.