Hamburger Ideenschmiede Responsive Acoustics GmbH (ReAct) was founded in 2014. Our vision: to revolutionise acoustic staging and communication at the point of sale and to make stationary retail fit for the future.

For many years, the founders have occupied themselves scientifically and professionally with the psychological effect of sound and have identified acoustic patterns that can be used to give targeted support to the consumer behaviour of customers on sales floors.

mtessloff@react-now.com

Programmer and Media Manager. Information Technology studies at Universität Hamburg. Management of the audio department of the Ponton European Media Art Lab in Hamburg. Co-foundation and management of HIFIND Systems AG, a company for automated music recommendations, until 2002. Executive VP at EMI Music Publishing Europe until 2012, responsible for aspects including the implementation of EMI’s global customer-focused web portals.

plangeslag@react-now.com

Master of International Business Management and Economics. Operations manager and managing director at an investment company: development of investment operations including marketing, sales and certified quality management systems. Managing partner at the acg audio consulting group, a management consultancy for brand management. Provision of strategic advice to customers and active cooperation with universities.

whirsch@react-now.com

Film music composer, managing director and owner of complete audio GmbH, partner of the acg audio consulting group, a management consultancy for strategic acoustic brand management. Creative Supervisor and CEO of audio consulting group Inc., New York.